--- title: Blog | Native Advertising description: Native Advertising | The Storyboard --- [![Storygize](https://blog.storygize.com/hubfs/.storygize-Apr16/cropped-logo2x.png)](http://www.storygize.com/) - [Drive Awareness](http://www.storygize.com/awareness/) - [Drive Conversion](http://www.storygize.com/conversion/) - [About Us](http://www.storygize.com/about-us/) - [Blog](https://blog.storygize.com) - [Get Started](http://www.storygize.com/#page-contact) ## [NAI’s Fresh Look at the Native Ad Tech Landscape](https://blog.storygize.com/nais-fresh-look-at-the-native-ad-tech-landscape) March 14, 2017 | by [David Osman](https://blog.storygize.com/author/david-osman) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/NAI.png)](https://blog.storygize.com/nais-fresh-look-at-the-native-ad-tech-landscape) We got an awesome note from Chad Pollitt about the latest work from Native Advertising Institute: They have categorized 272 companies in the native advertising technology landscape and prepared a killer infographic. [Read More](https://blog.storygize.com/nais-fresh-look-at-the-native-ad-tech-landscape) 0 Comments [Click here to read/write comments](https://blog.storygize.com/nais-fresh-look-at-the-native-ad-tech-landscape#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising) ## [The True Trends of Native Advertising for 2017](https://blog.storygize.com/the-true-trends-of-native-advertising-for-2017) January 31, 2017 | by [David Osman](https://blog.storygize.com/author/david-osman) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/Jesper_Laursen_BLOG.jpg)](https://blog.storygize.com/the-true-trends-of-native-advertising-for-2017) We’re big fans of the work Native Advertising Institute continues to do in our space, and when Jesper Laursen (its CEO) speaks, we listen. [Read More](https://blog.storygize.com/the-true-trends-of-native-advertising-for-2017) 0 Comments [Click here to read/write comments](https://blog.storygize.com/the-true-trends-of-native-advertising-for-2017#comments-listing) Topics: [Native Ads](https://blog.storygize.com/topic/native-ads), [Customer Experience](https://blog.storygize.com/topic/customer-experience), [Native Advertising](https://blog.storygize.com/topic/native-advertising) ## [5 Steps to Native Advertising Victory](https://blog.storygize.com/5-steps-to-native-ad-victory) September 20, 2016 | by [David Osman](https://blog.storygize.com/author/david-osman) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/AdobeStock_102207434%20(1).jpeg)](https://blog.storygize.com/5-steps-to-native-ad-victory) **NATIVE ADS SUPPORT CONTENT MARKETING** In the world of marketing, good content captivates, informs, and/or entertains. That said, even the most thoughtful and attractive content doesn’t necessarily deliver an audience. As former BuzzFeed VP Jonathan Perelman [noted,](http://www.forbes.com/sites/peterhimler/2013/07/09/content-is-king-distribution-is-queen/#66f981eb4b11) “Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.” [Read More](https://blog.storygize.com/5-steps-to-native-ad-victory) 0 Comments [Click here to read/write comments](https://blog.storygize.com/5-steps-to-native-ad-victory#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Best Practices](https://blog.storygize.com/topic/best-practices), [Content Marketing](https://blog.storygize.com/topic/content-marketing) ## [Native Ads 'Blend In' Using Three Key Ad Formats](https://blog.storygize.com/native-ads-blend-in-using-three-key-ad-formats) September 13, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/Screen_Shot_2016-09-12_at_5.28.12_PM.png)](https://blog.storygize.com/native-ads-blend-in-using-three-key-ad-formats) **Native Ad or Editorial Content?** In the media buying space, it can be challenging to find symmetry between profitability and a genuine user experience. Adding more display ads may show a return on investment for a while, but not without heavy cost—the poor user experience will ultimately affect the value of your brand negatively. If you’ve been looking for a different way to more effectively distribute your content and find new customers—without disrupting the user’s experience—[Native Advertising is the solution](http://mediashower.com/blog/the-content-marketers-guide-to-native-advertising-2/). [Read More](https://blog.storygize.com/native-ads-blend-in-using-three-key-ad-formats) 0 Comments [Click here to read/write comments](https://blog.storygize.com/native-ads-blend-in-using-three-key-ad-formats#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Programmatic](https://blog.storygize.com/topic/programmatic) ## [Why In-Feed Native Ads Win Over Traditional Display](https://blog.storygize.com/why-infeed-native-ads-win-over-traditional-display) September 12, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/shutterstock_337729928.jpg)](https://blog.storygize.com/why-infeed-native-ads-win-over-traditional-display) **Move Over Banner Ads** Native advertising is now the standard digital ad channel garnering impressive consumer attention and engagement levels at a rate of [up to 60% higher](https://blog.storygize.com/value-and-benefits-of-native-advertising-infographic) than traditional display ads. Especially when contextually relevant, native ads increase visibility, improve brand image, and promote user response. Compelling content that closely matches and integrates with the organic user experience on a given platform can generate [25% more](https://blog.storygize.com/value-and-benefits-of-native-advertising-infographic) consumer attention than banners ads. [Read More](https://blog.storygize.com/why-infeed-native-ads-win-over-traditional-display) 0 Comments [Click here to read/write comments](https://blog.storygize.com/why-infeed-native-ads-win-over-traditional-display#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Programmatic](https://blog.storygize.com/topic/programmatic) ## [Case Study: CPG Brand Finds Success with Native Advertising](https://blog.storygize.com/case-study-food-retailer-finds-success-with-native-advertising) September 8, 2016 | by [David Osman](https://blog.storygize.com/author/david-osman) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/Detour.png)](https://blog.storygize.com/case-study-food-retailer-finds-success-with-native-advertising) **Detour Sees **Lift in Audience Engagement, Leads, and Sales Using Storygize**** Detour Simple tasked Storygize to promote a positive earned media mention on Menshealth.com to increase website visitors, newsletter subscriptions, and product sales. Campaign Snapshot - 18% Lift in CTR - 19% Lift in Engaged Sessions - 48% Decrease in Cost/Engagement - 59% Decrease in Cost/Conversion [Read More](https://blog.storygize.com/case-study-food-retailer-finds-success-with-native-advertising) 0 Comments [Click here to read/write comments](https://blog.storygize.com/case-study-food-retailer-finds-success-with-native-advertising#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Case Study](https://blog.storygize.com/topic/case-study) ## [How to Make Programmatic Native Advertising Work at Scale](https://blog.storygize.com/how-to-make-programmatic-native-ads-work-at-scale) September 2, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/shutterstock_323566982.jpg)](https://blog.storygize.com/how-to-make-programmatic-native-ads-work-at-scale) Although [native advertising](https://blog.storygize.com/what-is-programmatic-native-advertising) has been around for a number of years as a means to distribute content and create [brand awareness](http://www.storygize.com/awareness/) to a wide, targeted audience, the recent explosion of application development and digital media and mobile app use has ignited a native renaissance of sorts. [Read More](https://blog.storygize.com/how-to-make-programmatic-native-ads-work-at-scale) 0 Comments [Click here to read/write comments](https://blog.storygize.com/how-to-make-programmatic-native-ads-work-at-scale#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Programmatic](https://blog.storygize.com/topic/programmatic), [Campaign Strategy](https://blog.storygize.com/topic/campaign-strategy) ## [10 Objectives Native Advertising Will Help You Meet](https://blog.storygize.com/10-objectives-native-advertising-will-help-you-meet) August 31, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/Goals.jpg)](https://blog.storygize.com/10-objectives-native-advertising-will-help-you-meet) **ACCOMPLISH YOUR GOALS WITH NATIVE ADS** As you've heard by now, "banner blindness" is indeed a thing. More people see and respond to native ads. In fact, [consumers pay 25% more more attention to native ads](http://www.forbes.com/sites/jeffbercovici/2013/05/03/study-shows-native-ads-outperform-banners-mostly/) than to traditional banner ads. And they [engage with native ads 20% to 60% more than banner ads](http://www.dialogtech.com/blog/mobile-marketing/marketing-going-native-mobile-world). Native ads certainly increase a company's visibility and enable it to start a conversation sooner, but did you know you should be using programmatic native advertising to help you accomplish several of your marketing goals? [Read More](https://blog.storygize.com/10-objectives-native-advertising-will-help-you-meet) 0 Comments [Click here to read/write comments](https://blog.storygize.com/10-objectives-native-advertising-will-help-you-meet#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Content Marketing](https://blog.storygize.com/topic/content-marketing) ## [Native Advertising Mistakes Observed by 14 Industry Experts](https://blog.storygize.com/native-advertising-mistakes-observed-by-industry-experts) August 23, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/kepp-calm-and-learn-from-your-mistakes-black.jpg)](https://blog.storygize.com/native-advertising-mistakes-observed-by-industry-experts) *Relevance, digital marketing agency, publication, and events producer, asked Storygize CEO David Osman his thoughts on mistakes marketers commit within native advertising. Following is the resulting article, highlighting over a dozen industry experts. We're honored to be featured in such great company!* [Read More](https://blog.storygize.com/native-advertising-mistakes-observed-by-industry-experts) 0 Comments [Click here to read/write comments](https://blog.storygize.com/native-advertising-mistakes-observed-by-industry-experts#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Best Practices](https://blog.storygize.com/topic/best-practices) ## [How to Use Content Marketing to Maximize Customer Engagement & Leads](https://blog.storygize.com/promote-content-to-maximize-customer-engagement-leads-revenue) August 11, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/social-suggested-images/ebook_gonative_july2016_cover.png)](https://blog.storygize.com/promote-content-to-maximize-customer-engagement-leads-revenue) With so many brands doing content marketing, the amount of information and content on the Internet has exploded. In fact, according to Mark Schaefer’s book, “The Content Code,” in 2020 there will be five times more information on the Internet than what was on it in 2015. That’s his conservative estimate, too. [Read More](https://blog.storygize.com/promote-content-to-maximize-customer-engagement-leads-revenue) 0 Comments [Click here to read/write comments](https://blog.storygize.com/promote-content-to-maximize-customer-engagement-leads-revenue#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Content Strategy](https://blog.storygize.com/topic/content-strategy), [Content Promotion](https://blog.storygize.com/topic/content-promotion) [All posts](https://blog.storygize.com/all) [Next](https://blog.storygize.com/topic/native-advertising/page/2) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Native Advertising (27)](https://blog.storygize.com/topic/native-advertising) - [Best Practices (9)](https://blog.storygize.com/topic/best-practices) - [Content Strategy (8)](https://blog.storygize.com/topic/content-strategy) - [Content Marketing (5)](https://blog.storygize.com/topic/content-marketing) - [Customer Experience (5)](https://blog.storygize.com/topic/customer-experience) - [Programmatic (5)](https://blog.storygize.com/topic/programmatic) - [Tracking & Metrics (3)](https://blog.storygize.com/topic/tracking-metrics) - [Campaign Strategy (2)](https://blog.storygize.com/topic/campaign-strategy) - [Consumer Journey (2)](https://blog.storygize.com/topic/consumer-journey) - [Case Study (1)](https://blog.storygize.com/topic/case-study) - [Content Promotion (1)](https://blog.storygize.com/topic/content-promotion) - [Native Ads (1)](https://blog.storygize.com/topic/native-ads) - [Story Sequencing (1)](https://blog.storygize.com/topic/story-sequencing) see all #### Storygize - [Service Approach](http://storygize.com/service-approach/) - [Documentation](http://storygize.com/documentation/) - [Terms and Conditions](http://storygize.com/terms-conditions/) - [Privacy Policy](http://storygize.com/privacy-policy/) - [Drive Awareness](http://storygize.com/awareness/) - [Drive Conversion](http://storygize.com/conversion/) - [Login](http://storygize.com/login/) ####  Find Us 1525 Rancho Conejo Blvd. Suite #204 Newbury Park, CA 91320 2173 Ortega Hill Road Summerland, CA 93067 Mail 1187 Coast Village Rd. 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