--- title: Case Study: CPG Brand Finds Success with Native Advertising description: Working with Storygize, Detour leveraged programmatic native advertising to increase engaged visitors, boosting newsletter subscriptions and product sales. image: https://blog.storygize.com/hubfs/Detour.png --- [![Storygize](https://blog.storygize.com/hubfs/.storygize-Apr16/cropped-logo2x.png)](http://www.storygize.com/) - [Drive Awareness](http://www.storygize.com/awareness/) - [Drive Conversion](http://www.storygize.com/conversion/) - [About Us](http://www.storygize.com/about-us/) - [Blog](https://blog.storygize.com) - [Get Started](http://www.storygize.com/#page-contact) # Case Study: CPG Brand Finds Success with Native Advertising September 8, 2016 | by [David Osman](https://blog.storygize.com/author/david-osman) - [Tweet](https://twitter.com/share) **![Storygize_Case_Study_Detour_MensHealth.png](https://blog.storygize.com/hs-fs/hubfs/Detour.png?width=1024&name=Detour.png "Storygize_Case_Study_Detour_MensHealth.png")** **Detour Sees **Lift in Audience Engagement, Leads, and Sales Using Storygize**** Detour Simple tasked Storygize to promote a positive earned media mention on Menshealth.com to increase website visitors, newsletter subscriptions, and product sales. Campaign Snapshot - 18% Lift in CTR - 19% Lift in Engaged Sessions - 48% Decrease in Cost/Engagement - 59% Decrease in Cost/Conversion Situation **Detour Simple Voted #1 Protein Bar** The marketing team at Forward Foods turned to Storygize to help them to bring awareness to the positive earned media mention. Goal **Capitalize on the article to drive awareness, leads, and sales** The Forward Foods team wanted to increase brand awareness and drive both newsletter subscriptions and sales of their 6 Bar Simple variety pack. Strategy - Curate the Men’s Health article and place on the Detour blog to deliver target consumers to bring awareness to the award - Employ Storygize’s unique engagement tag [to measure audience engagement](https://blog.storygize.com/what-you-need-to-know-about-native-ad-campaign-metrics) and build a retargeting cookie pool - Execute prospecting campaign - Contextually target content categories: Food & Drink, Health & Fitness, News, Sports & Travel - Execute retargeting campaign - Reengage website visitors with upsell messaging to promote the new Simple 6 Bar variety pack - Utilize Storygize proprietary creative automation to test a range of native ad formats, optimized to the best performing domains, placements and devices. ![Storygize_NativeAd_Detour_MensJournal.png](https://blog.storygize.com/hs-fs/hubfs/Detour1.png?width=868&name=Detour1.png "Storygize_NativeAd_Detour_MensJournal.png")Results [With the Storygize team managing every aspect of Detour’s campaign](http://www.storygize.com/service-approach/), Detour Simple experienced an increase in awareness, newsletter subscriptions and sales of the “Simple 6 Bar” sample packs. Testimonial *We asked Storygize to help us bring attention to the Men’s Health article that announced Detour as “#1 Protein Bar” and that’s exactly what they did. Not only were we impressed with their cutting-edge “engagement” technology, they managed the complete strategy and day-to-day tactics on our behalf, keeping in close touch with us daily. * -- Kevin Weatherall, Director of Marketing and Sales, Forward Foods LLC (Detour) \*\*\* *This post is about: native advertising, native ads, native ad platforms, native advertising best practices, programmatic advertising, programmatic native advertising, content promotion, and content marketing.* ---  **Check this Out!** Watch this [quick video](https://blog.storygize.com/blog/storygize-your-content-to-inspire-and-convert-customers-video) to see how to best incorporate programmatic native advertising to find and engage new audiences, using your brand’s content: [![New Call-to-action](https://no-cache.hubspot.com/cta/default/2119791/e93239b4-4d07-49c6-9bc4-9af4d092df28.png)](https://cta-redirect.hubspot.com/cta/redirect/2119791/e93239b4-4d07-49c6-9bc4-9af4d092df28) To learn more about how programmatic native advertising offers both media buyers and content marketers an exciting new paid media channel to promote and distribute content online, check out Storygize's eBook, [*Go Native: Effective Content Promotion and Customer Engagement*](https://go.storygize.com/storygize-ebook-go-native-effective-content-promotion-and-customer-engagement). [![Download eBook](https://no-cache.hubspot.com/cta/default/2119791/bb4da9c8-6587-4e50-b73c-c30caa6de8ec.png)](https://cta-redirect.hubspot.com/cta/redirect/2119791/bb4da9c8-6587-4e50-b73c-c30caa6de8ec) [![Contact us to get started](https://no-cache.hubspot.com/cta/default/2119791/ee4b3edf-e5ca-427f-a954-930603229ac4.png)](https://cta-redirect.hubspot.com/cta/redirect/2119791/ee4b3edf-e5ca-427f-a954-930603229ac4) --- Storygize is more than a platform; we're a strategic partner that empowers growth. Our team is [happy to help](http://www.storygize.com/#page-contact) brands create a strategy that aligns with brand objectives and then execute in an iterative, evolving approach to ensure exposure to targeted audiences where they consume relevant content. *We love feedback! Feel free to comment below.* Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Case Study](https://blog.storygize.com/topic/case-study) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Native Advertising (27)](https://blog.storygize.com/topic/native-advertising) - [Best Practices (9)](https://blog.storygize.com/topic/best-practices) - [Content Strategy (8)](https://blog.storygize.com/topic/content-strategy) - [Content Marketing (5)](https://blog.storygize.com/topic/content-marketing) - [Customer Experience (5)](https://blog.storygize.com/topic/customer-experience) - [Programmatic (5)](https://blog.storygize.com/topic/programmatic) - [Tracking & Metrics (3)](https://blog.storygize.com/topic/tracking-metrics) - [Campaign Strategy (2)](https://blog.storygize.com/topic/campaign-strategy) - [Consumer Journey (2)](https://blog.storygize.com/topic/consumer-journey) - [Case Study (1)](https://blog.storygize.com/topic/case-study) - [Content Promotion (1)](https://blog.storygize.com/topic/content-promotion) - [Native Ads (1)](https://blog.storygize.com/topic/native-ads) - [Story Sequencing (1)](https://blog.storygize.com/topic/story-sequencing) see all #### Storygize - [Service Approach](http://storygize.com/service-approach/) - [Documentation](http://storygize.com/documentation/) - [Terms and Conditions](http://storygize.com/terms-conditions/) - [Privacy Policy](http://storygize.com/privacy-policy/) - [Drive Awareness](http://storygize.com/awareness/) - [Drive Conversion](http://storygize.com/conversion/) - [Login](http://storygize.com/login/) ####  Find Us 1525 Rancho Conejo Blvd. Suite #204 Newbury Park, CA 91320 2173 Ortega Hill Road Summerland, CA 93067 Mail 1187 Coast Village Rd. 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