5 Steps to Native Advertising Victory

September 20, 2016 | by David Osman


In the world of marketing, good content captivates, informs, and/or entertains. That said, even the most thoughtful and attractive content doesn’t necessarily deliver an audience. As former BuzzFeed VP Jonathan Perelman noted, “Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.”

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Topics: Native Advertising, Best Practices, Content Marketing

10 Objectives Native Advertising Will Help You Meet

August 31, 2016 | by Tara Stephenson


As you've heard by now, "banner blindness" is indeed a thing. More people see and respond to native ads. In fact, consumers pay 25% more more attention to native ads than to traditional banner ads. And they engage with native ads 20% to 60% more than banner ads. Native ads certainly increase a company's visibility and enable it to start a conversation sooner, but did you know you should be using programmatic native advertising to help you accomplish several of your marketing goals?

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Topics: Native Advertising, Content Marketing

4 Mistakes Marketers Commit with Native Advertising

July 21, 2016 | by Tara Stephenson

Programmatic native advertising supports content marketing. That means, in order to use in-feed native ads to promote a brand or product, a brand must have a solid content and distribution strategy. We’ve observed mistakes some marketers commit seemingly stemming from a misunderstanding of how in-feed native works.  The good news is, they're fixable! But first let's acknowledge what goes wrong.

Four major mistakes as follows:

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Topics: Native Advertising, Best Practices, Content Marketing

Natively Speaking: Programmatic Native and the Future of Automated Buying [Thalamus Interview]

June 27, 2016 | by Tara Stephenson

Thalamus, the largest research database of ad vendor data in the world, recently interviewed Storygize CEO David Osman about programmatic native and the future of automated buying. 

Check out the full Storygize interview originally posted on Thalamus' blog June 27, 2016. Highlights follow.

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Topics: Native Advertising, Programmatic, Content Marketing

What Happens When the Native Ad and Content Aren’t Aligned? (Hint: Your Customer Won’t Be Stoked)

June 3, 2016 | by Cassidy "Cattie" Yost

Sometimes a native ad can fall flat. It might be that it doesn’t fit into the surrounding page content, and comes across as contrived. Or, it could be published alongside content that consumers consider inappropriate or off-limits, such as news content that is expected to remain neutral. 

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Topics: Customer Experience, Native Advertising, Content Strategy, Content Marketing