--- title: Blog | Content Marketing description: Content Marketing | The Storyboard --- [![Storygize](https://blog.storygize.com/hubfs/.storygize-Apr16/cropped-logo2x.png)](http://www.storygize.com/) - [Drive Awareness](http://www.storygize.com/awareness/) - [Drive Conversion](http://www.storygize.com/conversion/) - [About Us](http://www.storygize.com/about-us/) - [Blog](https://blog.storygize.com) - [Get Started](http://www.storygize.com/#page-contact) ## [5 Steps to Native Advertising Victory](https://blog.storygize.com/5-steps-to-native-ad-victory) September 20, 2016 | by [David Osman](https://blog.storygize.com/author/david-osman) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/AdobeStock_102207434%20(1).jpeg)](https://blog.storygize.com/5-steps-to-native-ad-victory) **NATIVE ADS SUPPORT CONTENT MARKETING** In the world of marketing, good content captivates, informs, and/or entertains. That said, even the most thoughtful and attractive content doesn’t necessarily deliver an audience. As former BuzzFeed VP Jonathan Perelman [noted,](http://www.forbes.com/sites/peterhimler/2013/07/09/content-is-king-distribution-is-queen/#66f981eb4b11) “Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.” [Read More](https://blog.storygize.com/5-steps-to-native-ad-victory) 0 Comments [Click here to read/write comments](https://blog.storygize.com/5-steps-to-native-ad-victory#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Best Practices](https://blog.storygize.com/topic/best-practices), [Content Marketing](https://blog.storygize.com/topic/content-marketing) ## [10 Objectives Native Advertising Will Help You Meet](https://blog.storygize.com/10-objectives-native-advertising-will-help-you-meet) August 31, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/Goals.jpg)](https://blog.storygize.com/10-objectives-native-advertising-will-help-you-meet) **ACCOMPLISH YOUR GOALS WITH NATIVE ADS** As you've heard by now, "banner blindness" is indeed a thing. More people see and respond to native ads. In fact, [consumers pay 25% more more attention to native ads](http://www.forbes.com/sites/jeffbercovici/2013/05/03/study-shows-native-ads-outperform-banners-mostly/) than to traditional banner ads. And they [engage with native ads 20% to 60% more than banner ads](http://www.dialogtech.com/blog/mobile-marketing/marketing-going-native-mobile-world). Native ads certainly increase a company's visibility and enable it to start a conversation sooner, but did you know you should be using programmatic native advertising to help you accomplish several of your marketing goals? [Read More](https://blog.storygize.com/10-objectives-native-advertising-will-help-you-meet) 0 Comments [Click here to read/write comments](https://blog.storygize.com/10-objectives-native-advertising-will-help-you-meet#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Content Marketing](https://blog.storygize.com/topic/content-marketing) ## [4 Mistakes Marketers Commit with Native Advertising](https://blog.storygize.com/4-mistakes-marketers-commit-with-native-advertising) July 21, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/mistakes_guyhand.jpg)](https://blog.storygize.com/4-mistakes-marketers-commit-with-native-advertising) [Programmatic native](https://blog.storygize.com/programmatic-native-and-the-future-of-automated-buying-thalamus-interview) advertising supports content marketing. That means, in order to use in-feed native ads to promote a brand or product, a brand must have a solid content and distribution strategy. We’ve observed mistakes some marketers commit seemingly stemming from a misunderstanding of [how in-feed native works](https://blog.storygize.com/blog/five-elements-of-a-successful-native-ad-campaign).  The good news is, they're fixable! But first let's acknowledge what goes wrong. Four major mistakes as follows: [Read More](https://blog.storygize.com/4-mistakes-marketers-commit-with-native-advertising) 0 Comments [Click here to read/write comments](https://blog.storygize.com/4-mistakes-marketers-commit-with-native-advertising#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Best Practices](https://blog.storygize.com/topic/best-practices), [Content Marketing](https://blog.storygize.com/topic/content-marketing) ## [Natively Speaking: Programmatic Native and the Future of Automated Buying \[Thalamus Interview\]](https://blog.storygize.com/programmatic-native-and-the-future-of-automated-buying-thalamus-interview) June 27, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/DL7A3445_retouch.jpg)](https://blog.storygize.com/programmatic-native-and-the-future-of-automated-buying-thalamus-interview) Thalamus, the largest research database of ad vendor data in the world, recently interviewed Storygize CEO David Osman about [programmatic native](https://blog.storygize.com/what-is-programmatic-native-advertising) and the future of automated buying.  *[Check out the full Storygize interview](http://www.thalamus.co/blog/storygize-programmatic-native-advertising/) originally posted on Thalamus' blog June 27, 2016. Highlights follow.* [Read More](https://blog.storygize.com/programmatic-native-and-the-future-of-automated-buying-thalamus-interview) 0 Comments [Click here to read/write comments](https://blog.storygize.com/programmatic-native-and-the-future-of-automated-buying-thalamus-interview#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Programmatic](https://blog.storygize.com/topic/programmatic), [Content Marketing](https://blog.storygize.com/topic/content-marketing) ## [What Happens When the Native Ad and Content Aren’t Aligned? (Hint: Your Customer Won’t Be Stoked)](https://blog.storygize.com/blog/what-happens-when-the-native-ad-and-content-arent-aligned) June 3, 2016 | by [Cassidy "Cattie" Yost](https://blog.storygize.com/author/cassidy-cattie-yost) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/gumonshoe.jpg)](https://blog.storygize.com/blog/what-happens-when-the-native-ad-and-content-arent-aligned) Sometimes a native ad can fall flat. It might be that it doesn’t fit into the surrounding page content, and comes across as contrived. Or, it could be published alongside content that consumers [consider inappropriate or off-limits](http://www.digitalnewsreport.org/essays/2015/attitudes-to-advertising/), such as news content that is expected to remain neutral.  [Read More](https://blog.storygize.com/blog/what-happens-when-the-native-ad-and-content-arent-aligned) 0 Comments [Click here to read/write comments](https://blog.storygize.com/blog/what-happens-when-the-native-ad-and-content-arent-aligned#comments-listing) Topics: [Customer Experience](https://blog.storygize.com/topic/customer-experience), [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Content Strategy](https://blog.storygize.com/topic/content-strategy), [Content Marketing](https://blog.storygize.com/topic/content-marketing) [All posts](https://blog.storygize.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Native Advertising (27)](https://blog.storygize.com/topic/native-advertising) - [Best Practices (9)](https://blog.storygize.com/topic/best-practices) - [Content Strategy (8)](https://blog.storygize.com/topic/content-strategy) - [Content Marketing (5)](https://blog.storygize.com/topic/content-marketing) - [Customer Experience (5)](https://blog.storygize.com/topic/customer-experience) - [Programmatic (5)](https://blog.storygize.com/topic/programmatic) - [Tracking & Metrics (3)](https://blog.storygize.com/topic/tracking-metrics) - [Campaign Strategy (2)](https://blog.storygize.com/topic/campaign-strategy) - [Consumer Journey (2)](https://blog.storygize.com/topic/consumer-journey) - [Case Study (1)](https://blog.storygize.com/topic/case-study) - [Content Promotion (1)](https://blog.storygize.com/topic/content-promotion) - [Native Ads (1)](https://blog.storygize.com/topic/native-ads) - [Story Sequencing (1)](https://blog.storygize.com/topic/story-sequencing) see all #### Storygize - [Service Approach](http://storygize.com/service-approach/) - [Documentation](http://storygize.com/documentation/) - [Terms and Conditions](http://storygize.com/terms-conditions/) - [Privacy Policy](http://storygize.com/privacy-policy/) - [Drive Awareness](http://storygize.com/awareness/) - [Drive Conversion](http://storygize.com/conversion/) - [Login](http://storygize.com/login/) ####  Find Us 1525 Rancho Conejo Blvd. Suite #204 Newbury Park, CA 91320 2173 Ortega Hill Road Summerland, CA 93067 Mail 1187 Coast Village Rd. 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