David Osman

Recent Posts

NAI’s Fresh Look at the Native Ad Tech Landscape

March 14, 2017 | by David Osman

We got an awesome note from Chad Pollitt about the latest work from Native Advertising Institute: They have categorized 272 companies in the native advertising technology landscape and prepared a killer infographic.

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Topics: Native Advertising

The True Trends of Native Advertising for 2017

January 31, 2017 | by David Osman

We’re big fans of the work Native Advertising Institute continues to do in our space, and when Jesper Laursen (its CEO) speaks, we listen.

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Topics: Native Ads, Customer Experience, Native Advertising

Why Would They Want Your Content?

January 5, 2017 | by David Osman

Let’s break this down: You’re doing native advertising - or thinking about doing it - because you know you have to capture the attention of your target audience in order to grow your business.

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The Real Reason We Will Spend $53.4B on Native Ads by 2020

November 14, 2016 | by David Osman

 There’s an obvious reason why native is about to make up two thirds of all spend on mobile ads. But there’s also an underlying reason that isn’t being talked about yet. Let’s start there.

What makes this conversation interesting is the shift that is happening in marketing, a shift from interrupting consumer experiences to enhancing them.

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5 Steps to Native Advertising Victory

September 20, 2016 | by David Osman


In the world of marketing, good content captivates, informs, and/or entertains. That said, even the most thoughtful and attractive content doesn’t necessarily deliver an audience. As former BuzzFeed VP Jonathan Perelman noted, “Content is king, but distribution is queen and she wears the pants. It’s not nearly enough to create a good piece of content.”

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Topics: Native Advertising, Best Practices, Content Marketing

Case Study: CPG Brand Finds Success with Native Advertising

September 8, 2016 | by David Osman

Detour Sees Lift in Audience Engagement, Leads, and Sales Using Storygize

Detour Simple tasked Storygize to promote a positive earned media mention on Menshealth.com to increase website visitors, newsletter subscriptions, and product sales.

Campaign Snapshot

  • 18% Lift in CTR
  • 19% Lift in Engaged Sessions
  • 48% Decrease in Cost/Engagement
  • 59% Decrease in Cost/Conversion
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Topics: Native Advertising, Case Study