--- title: Blog | Programmatic description: Programmatic | The Storyboard --- [![Storygize](https://blog.storygize.com/hubfs/.storygize-Apr16/cropped-logo2x.png)](http://www.storygize.com/) - [Drive Awareness](http://www.storygize.com/awareness/) - [Drive Conversion](http://www.storygize.com/conversion/) - [About Us](http://www.storygize.com/about-us/) - [Blog](https://blog.storygize.com) - [Get Started](http://www.storygize.com/#page-contact) ## [Native Ads 'Blend In' Using Three Key Ad Formats](https://blog.storygize.com/native-ads-blend-in-using-three-key-ad-formats) September 13, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/Screen_Shot_2016-09-12_at_5.28.12_PM.png)](https://blog.storygize.com/native-ads-blend-in-using-three-key-ad-formats) **Native Ad or Editorial Content?** In the media buying space, it can be challenging to find symmetry between profitability and a genuine user experience. Adding more display ads may show a return on investment for a while, but not without heavy cost—the poor user experience will ultimately affect the value of your brand negatively. If you’ve been looking for a different way to more effectively distribute your content and find new customers—without disrupting the user’s experience—[Native Advertising is the solution](http://mediashower.com/blog/the-content-marketers-guide-to-native-advertising-2/). [Read More](https://blog.storygize.com/native-ads-blend-in-using-three-key-ad-formats) 0 Comments [Click here to read/write comments](https://blog.storygize.com/native-ads-blend-in-using-three-key-ad-formats#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Programmatic](https://blog.storygize.com/topic/programmatic) ## [Why In-Feed Native Ads Win Over Traditional Display](https://blog.storygize.com/why-infeed-native-ads-win-over-traditional-display) September 12, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/shutterstock_337729928.jpg)](https://blog.storygize.com/why-infeed-native-ads-win-over-traditional-display) **Move Over Banner Ads** Native advertising is now the standard digital ad channel garnering impressive consumer attention and engagement levels at a rate of [up to 60% higher](https://blog.storygize.com/value-and-benefits-of-native-advertising-infographic) than traditional display ads. Especially when contextually relevant, native ads increase visibility, improve brand image, and promote user response. Compelling content that closely matches and integrates with the organic user experience on a given platform can generate [25% more](https://blog.storygize.com/value-and-benefits-of-native-advertising-infographic) consumer attention than banners ads. [Read More](https://blog.storygize.com/why-infeed-native-ads-win-over-traditional-display) 0 Comments [Click here to read/write comments](https://blog.storygize.com/why-infeed-native-ads-win-over-traditional-display#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Programmatic](https://blog.storygize.com/topic/programmatic) ## [How to Make Programmatic Native Advertising Work at Scale](https://blog.storygize.com/how-to-make-programmatic-native-ads-work-at-scale) September 2, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/shutterstock_323566982.jpg)](https://blog.storygize.com/how-to-make-programmatic-native-ads-work-at-scale) Although [native advertising](https://blog.storygize.com/what-is-programmatic-native-advertising) has been around for a number of years as a means to distribute content and create [brand awareness](http://www.storygize.com/awareness/) to a wide, targeted audience, the recent explosion of application development and digital media and mobile app use has ignited a native renaissance of sorts. [Read More](https://blog.storygize.com/how-to-make-programmatic-native-ads-work-at-scale) 0 Comments [Click here to read/write comments](https://blog.storygize.com/how-to-make-programmatic-native-ads-work-at-scale#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Programmatic](https://blog.storygize.com/topic/programmatic), [Campaign Strategy](https://blog.storygize.com/topic/campaign-strategy) ## [What is Programmatic Native Advertising?](https://blog.storygize.com/what-is-programmatic-native-advertising) July 25, 2016 | by [Cassidy "Cattie" Yost](https://blog.storygize.com/author/cassidy-cattie-yost) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/programmatic_native_illustration.png)](https://blog.storygize.com/what-is-programmatic-native-advertising) For those familiar with the terms “programmatic” and “native,” the concept of “programmatic native” probably sounds counterintuitive at first. After all, the success of native advertising relies on its ability to mirror exactly the form and function of its host publisher, while [programmatic refers to automated buying and selling of digital ads](http://www.huffingtonpost.com/advertising-week/native-leads-the-way_b_10771306.html) However, the merging of automation and customization is achievable, and the benefits of doing so can be huge. Programmatic native advertising applies real-time data to individual ads, ensuring that they are placed on relevant and appropriate sites that will enhance the consumer’s experience. [Read More](https://blog.storygize.com/what-is-programmatic-native-advertising) 0 Comments [Click here to read/write comments](https://blog.storygize.com/what-is-programmatic-native-advertising#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Programmatic](https://blog.storygize.com/topic/programmatic) ## [Natively Speaking: Programmatic Native and the Future of Automated Buying \[Thalamus Interview\]](https://blog.storygize.com/programmatic-native-and-the-future-of-automated-buying-thalamus-interview) June 27, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/DL7A3445_retouch.jpg)](https://blog.storygize.com/programmatic-native-and-the-future-of-automated-buying-thalamus-interview) Thalamus, the largest research database of ad vendor data in the world, recently interviewed Storygize CEO David Osman about [programmatic native](https://blog.storygize.com/what-is-programmatic-native-advertising) and the future of automated buying.  *[Check out the full Storygize interview](http://www.thalamus.co/blog/storygize-programmatic-native-advertising/) originally posted on Thalamus' blog June 27, 2016. Highlights follow.* [Read More](https://blog.storygize.com/programmatic-native-and-the-future-of-automated-buying-thalamus-interview) 0 Comments [Click here to read/write comments](https://blog.storygize.com/programmatic-native-and-the-future-of-automated-buying-thalamus-interview#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Programmatic](https://blog.storygize.com/topic/programmatic), [Content Marketing](https://blog.storygize.com/topic/content-marketing) [All posts](https://blog.storygize.com/all) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Native Advertising (27)](https://blog.storygize.com/topic/native-advertising) - [Best Practices (9)](https://blog.storygize.com/topic/best-practices) - [Content Strategy (8)](https://blog.storygize.com/topic/content-strategy) - [Content Marketing (5)](https://blog.storygize.com/topic/content-marketing) - [Customer Experience (5)](https://blog.storygize.com/topic/customer-experience) - [Programmatic (5)](https://blog.storygize.com/topic/programmatic) - [Tracking & Metrics (3)](https://blog.storygize.com/topic/tracking-metrics) - [Campaign Strategy (2)](https://blog.storygize.com/topic/campaign-strategy) - [Consumer Journey (2)](https://blog.storygize.com/topic/consumer-journey) - [Case Study (1)](https://blog.storygize.com/topic/case-study) - [Content Promotion (1)](https://blog.storygize.com/topic/content-promotion) - [Native Ads (1)](https://blog.storygize.com/topic/native-ads) - [Story Sequencing (1)](https://blog.storygize.com/topic/story-sequencing) see all #### Storygize - [Service Approach](http://storygize.com/service-approach/) - [Documentation](http://storygize.com/documentation/) - [Terms and Conditions](http://storygize.com/terms-conditions/) - [Privacy Policy](http://storygize.com/privacy-policy/) - [Drive Awareness](http://storygize.com/awareness/) - [Drive Conversion](http://storygize.com/conversion/) - [Login](http://storygize.com/login/) ####  Find Us 1525 Rancho Conejo Blvd. Suite #204 Newbury Park, CA 91320 2173 Ortega Hill Road Summerland, CA 93067 Mail 1187 Coast Village Rd. 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