---
title: NAI’s Fresh Look at the Native Ad Tech Landscape
description: Native Advertising Institute has categorized 272 companies in the native advertising technology landscape and prepared a killer infographic.
image: https://blog.storygize.com/hubfs/NAI.png
---

[![Storygize](https://blog.storygize.com/hubfs/.storygize-Apr16/cropped-logo2x.png)](http://www.storygize.com/)

- [Drive Awareness](http://www.storygize.com/awareness/)
- [Drive Conversion](http://www.storygize.com/conversion/)
- [About Us](http://www.storygize.com/about-us/)
- [Blog](https://blog.storygize.com)
- [Get Started](http://www.storygize.com/#page-contact)

# NAI’s Fresh Look at the Native Ad Tech Landscape

 March 14, 2017 | by [David Osman](https://blog.storygize.com/author/david-osman)

- [Tweet](https://twitter.com/share)

We got an awesome note from Chad Pollitt about the latest work from Native Advertising Institute: They have categorized 272 companies in the native advertising technology landscape and prepared a killer infographic.

![NAI.png](https://blog.storygize.com/hs-fs/hubfs/NAI.png?width=675&height=440&name=NAI.png)

There were two criteria companies had to meet in order to be make the list:

1. Meet the NAI’s definition of native advertising
2. Help facilitate, optimize or track native advertising

As the [original post from NAI](http://nativeadvertisinginstitute.com/blog/native-advertising-technology-landscape/) points out, several of the companies fall into multiple categories, so this was no easy task. But we appreciate the solid work and feel good about seeing [Storygize](http://www.storygize.com/) in the “DSP/Managed Services Technology” category.

LUMA Partners and ChiefMartec have been publishing similar graphics over the years, but this take on native specifically from NAI is an excellent addition to the growing industry conversation about the native advertising landscape. Keep it coming, guys!

 Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising)

### Subscribe to Email Updates

### Recent Posts

### Posts by Topic

- [Native Advertising (27)](https://blog.storygize.com/topic/native-advertising)
- [Best Practices (9)](https://blog.storygize.com/topic/best-practices)
- [Content Strategy (8)](https://blog.storygize.com/topic/content-strategy)
- [Content Marketing (5)](https://blog.storygize.com/topic/content-marketing)
- [Customer Experience (5)](https://blog.storygize.com/topic/customer-experience)
- [Programmatic (5)](https://blog.storygize.com/topic/programmatic)
- [Tracking & Metrics (3)](https://blog.storygize.com/topic/tracking-metrics)
- [Campaign Strategy (2)](https://blog.storygize.com/topic/campaign-strategy)
- [Consumer Journey (2)](https://blog.storygize.com/topic/consumer-journey)
- [Case Study (1)](https://blog.storygize.com/topic/case-study)
- [Content Promotion (1)](https://blog.storygize.com/topic/content-promotion)
- [Native Ads (1)](https://blog.storygize.com/topic/native-ads)
- [Story Sequencing (1)](https://blog.storygize.com/topic/story-sequencing)

see all

#### Storygize

- [Service Approach](http://storygize.com/service-approach/)
- [Documentation](http://storygize.com/documentation/)
- [Terms and Conditions](http://storygize.com/terms-conditions/)
- [Privacy Policy](http://storygize.com/privacy-policy/)
- [Drive Awareness](http://storygize.com/awareness/)
- [Drive Conversion](http://storygize.com/conversion/)
- [Login](http://storygize.com/login/)

####  Find Us

1525 Rancho Conejo Blvd.  
 Suite #204  
 Newbury Park, CA 91320

2173 Ortega Hill Road  
 Summerland, CA 93067

Mail  
 1187 Coast Village Rd.  
 Suite #417  
 Santa Barbara, CA 93108

#### Connect

- [](https://www.facebook.com/Storygize)
- [](https://www.linkedin.com/company/storygize)
- [](https://twitter.com/storygize)

#### Contact

[Support@Storygize.com](mailto:Support@Storygize.com)

1-800-850-8720

© 2016 Storygize, LLC   All Rights Reserved