Detour Sees Lift in Audience Engagement, Leads, and Sales Using Storygize

Detour Simple tasked Storygize to promote a positive earned media mention on Menshealth.com to increase website visitors, newsletter subscriptions, and product sales.

Campaign Snapshot

• 18% Lift in CTR
• 19% Lift in Engaged Sessions
• 48% Decrease in Cost/Engagement
• 59% Decrease in Cost/Conversion