--- title: Why In-Feed Native Ads Win Over Traditional Display description: Move over banner ads. Native ads have been shown to outperform on mobile and are 32% more likely to be shared than banner ads. image: https://blog.storygize.com/hubfs/shutterstock_337729928.jpg --- [![Storygize](https://blog.storygize.com/hubfs/.storygize-Apr16/cropped-logo2x.png)](http://www.storygize.com/) - [Drive Awareness](http://www.storygize.com/awareness/) - [Drive Conversion](http://www.storygize.com/conversion/) - [About Us](http://www.storygize.com/about-us/) - [Blog](https://blog.storygize.com) - [Get Started](http://www.storygize.com/#page-contact) # Why In-Feed Native Ads Win Over Traditional Display September 12, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) **Move Over Banner Ads** Native advertising is now the standard digital ad channel garnering impressive consumer attention and engagement levels at a rate of [up to 60% higher](https://blog.storygize.com/value-and-benefits-of-native-advertising-infographic) than traditional display ads. Especially when contextually relevant, native ads increase visibility, improve brand image, and promote user response. Compelling content that closely matches and integrates with the organic user experience on a given platform can generate [25% more](https://blog.storygize.com/value-and-benefits-of-native-advertising-infographic) consumer attention than banners ads. **The Rise in Mobile**  Engagement rates on smartphones and tablets show impressive CTR for native ads featuring branded or sponsored relevant content. Worldwide app downloads are expected to reach over [250 billion](http://www.statista.com/statistics/266488/forecast-of-mobile-app-downloads/) by next year and marketers are firmly committed to optimizing native ads for mobile devices.  Enticing user engagement and establishing brand affinity via the mobile user experience fuels the demand for unique, quality native content, which is expected to be a primary revenue stream for advertisers. *Business Insider* reports US mobile [ad revenue will rise by 26.5%](http://www.businessinsider.com/premium-native-ads-see-higher-engagement-that-traditional-display-2016-4) CAGR through 2020 and mobile search to surpass desktop by 2019. **Profitable Customer Action**  Unlike banner ads, native ads allow for an uninterrupted user experience. They look and feel like the surrounding content and offer a powerful advantage for companies to interact with targeted consumers while generating brand lift. By 2020, native display ad revenue is forecasted to reach [$12.8 billion](http://www.businessinsider.com/native-advertising-is-the-future-of-internet-marketing-strategy-2016-5). Companies like Snapchat are expected to [triple its revenue](http://www.businessinsider.com/native-advertising-is-the-future-of-internet-marketing-strategy-2016-5) this year from native advertising and most major social media platforms are already monetizing their content feeds with native ads.  **More Bang for the Buck** Native ads are more persuasive and drive user focus and traffic at nearly [twice the rate of banner ads, according to this eye-tracking study](http://www.marketingprofs.com/charts/2015/27250/eye-tracking-study-native-ads-vs-banner-ads). More visually engaging than traditional display ads, native ads may cost more up front, but the difference in CTR for native over banners proves its worth in the investment. Native ads have been shown to outperform on mobile and are [32% more likely to be shared](http://www.huffingtonpost.com/danny-wong/11-surprising-stats-that-_b_5267424.html) than banner ads. Major brands from around the world are spending less on banner display and more on in-feed native ads to connect prospective customers with content, increase brand awareness, and ultimately, to drive conversions. They’ve found the most effective and efficient channel by which to share branded content and generate consumer interest and engagement—native advertising.  [![I need to scale my audience](https://no-cache.hubspot.com/cta/default/2119791/bdf3925d-46b3-4822-8f0d-6869b4e0e560.png)](https://cta-redirect.hubspot.com/cta/redirect/2119791/bdf3925d-46b3-4822-8f0d-6869b4e0e560) **Programmatic Native Advertising** Today’s intuitive technology reveals how users interact with landing-page content and evaluates clicks and conversions so companies can make smart optimization decisions. While brands increasingly allocate digital ad budget to native ads, open marketplace bidding and sophisticated automation becomes necessary to track and continuously optimize on metrics in real-time. Programmatic [native advertising](https://blog.storygize.com/blog/native-ads-enrich-consumers-experience) supports content marketing and effectively executes native advertising, generates more leads and sales, and reaches brand goals. Native advertising is a fast-growing component of the digital market due to the flourishing demand for high-engagement, non-disruptive native content that prompts targeted audiences to click and react. Companies are bypassing traditional banner ads in favor of branded content while native ad companies have initiated innovative and programmatic solutions to execute performance-driven native ad campaigns that outshine their competition and get results.  \*\*\* *This post is about: native advertising, native ads, native ad platforms, native ad mistakes, native advertising best practices, programmatic ads, programmatic native advertising, native ad metrics, display ads, banner ads, performance marketing, and content marketing.* --- [![I want my ads to convert](https://no-cache.hubspot.com/cta/default/2119791/d55ea0aa-76fc-4e7c-8a9b-213d27b03bb0.png)](https://cta-redirect.hubspot.com/cta/redirect/2119791/d55ea0aa-76fc-4e7c-8a9b-213d27b03bb0)  To learn how to make native advertising work for you, check out Storygize's eBook, [*Go Native: Effective Content Promotion and Customer Engagement*](https://go.storygize.com/storygize-ebook-go-native-effective-content-promotion-and-customer-engagement)[.](https://go.storygize.com/storygize-ebook-go-native-effective-content-promotion-and-customer-engagement) [![Storygize_Promote_Content_Ebook.png](https://blog.storygize.com/hs-fs/hubfs/social-suggested-images/ebook_gonative_july2016_cover.png?width=320&name=ebook_gonative_july2016_cover.png "Storygize_Promote_Content_Ebook.png")](https://go.storygize.com/storygize-ebook-go-native-effective-content-promotion-and-customer-engagement)  --- Storygize is more than a platform; we're a strategic partner that empowers growth. Our team is [happy to help](http://www.storygize.com/#page-contact) brands create a strategy that aligns with brand objectives and then execute in an iterative, evolving approach to ensure exposure to targeted audiences where they consume relevant content. [![Contact us to get started](https://no-cache.hubspot.com/cta/default/2119791/ee4b3edf-e5ca-427f-a954-930603229ac4.png)](https://cta-redirect.hubspot.com/cta/redirect/2119791/ee4b3edf-e5ca-427f-a954-930603229ac4) *Feedback welcome! Feel free to comment below.* Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Programmatic](https://blog.storygize.com/topic/programmatic) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Native Advertising (27)](https://blog.storygize.com/topic/native-advertising) - [Best Practices (9)](https://blog.storygize.com/topic/best-practices) - [Content Strategy (8)](https://blog.storygize.com/topic/content-strategy) - [Content Marketing (5)](https://blog.storygize.com/topic/content-marketing) - [Customer Experience (5)](https://blog.storygize.com/topic/customer-experience) - [Programmatic (5)](https://blog.storygize.com/topic/programmatic) - [Tracking & Metrics (3)](https://blog.storygize.com/topic/tracking-metrics) - [Campaign Strategy (2)](https://blog.storygize.com/topic/campaign-strategy) - [Consumer Journey (2)](https://blog.storygize.com/topic/consumer-journey) - [Case Study (1)](https://blog.storygize.com/topic/case-study) - [Content Promotion (1)](https://blog.storygize.com/topic/content-promotion) - [Native Ads (1)](https://blog.storygize.com/topic/native-ads) - [Story Sequencing (1)](https://blog.storygize.com/topic/story-sequencing) see all #### Storygize - [Service Approach](http://storygize.com/service-approach/) - [Documentation](http://storygize.com/documentation/) - [Terms and Conditions](http://storygize.com/terms-conditions/) - [Privacy Policy](http://storygize.com/privacy-policy/) - [Drive Awareness](http://storygize.com/awareness/) - [Drive Conversion](http://storygize.com/conversion/) - [Login](http://storygize.com/login/) ####  Find Us 1525 Rancho Conejo Blvd. Suite #204 Newbury Park, CA 91320 2173 Ortega Hill Road Summerland, CA 93067 Mail 1187 Coast Village Rd. 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