--- title: Blog (2) description: The Storyboard (2) --- [![Storygize](https://blog.storygize.com/hubfs/.storygize-Apr16/cropped-logo2x.png)](http://www.storygize.com/) - [Drive Awareness](http://www.storygize.com/awareness/) - [Drive Conversion](http://www.storygize.com/conversion/) - [About Us](http://www.storygize.com/about-us/) - [Blog](https://blog.storygize.com) - [Get Started](http://www.storygize.com/#page-contact) ## [Native Advertising Mistakes Observed by 14 Industry Experts](https://blog.storygize.com/native-advertising-mistakes-observed-by-industry-experts) August 23, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/kepp-calm-and-learn-from-your-mistakes-black.jpg)](https://blog.storygize.com/native-advertising-mistakes-observed-by-industry-experts) *Relevance, digital marketing agency, publication, and events producer, asked Storygize CEO David Osman his thoughts on mistakes marketers commit within native advertising. Following is the resulting article, highlighting over a dozen industry experts. We're honored to be featured in such great company!* [Read More](https://blog.storygize.com/native-advertising-mistakes-observed-by-industry-experts) 0 Comments [Click here to read/write comments](https://blog.storygize.com/native-advertising-mistakes-observed-by-industry-experts#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Best Practices](https://blog.storygize.com/topic/best-practices) ## [How to Use Content Marketing to Maximize Customer Engagement & Leads](https://blog.storygize.com/promote-content-to-maximize-customer-engagement-leads-revenue) August 11, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/social-suggested-images/ebook_gonative_july2016_cover.png)](https://blog.storygize.com/promote-content-to-maximize-customer-engagement-leads-revenue) With so many brands doing content marketing, the amount of information and content on the Internet has exploded. In fact, according to Mark Schaefer’s book, “The Content Code,” in 2020 there will be five times more information on the Internet than what was on it in 2015. That’s his conservative estimate, too. [Read More](https://blog.storygize.com/promote-content-to-maximize-customer-engagement-leads-revenue) 0 Comments [Click here to read/write comments](https://blog.storygize.com/promote-content-to-maximize-customer-engagement-leads-revenue#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Content Strategy](https://blog.storygize.com/topic/content-strategy), [Content Promotion](https://blog.storygize.com/topic/content-promotion) ## [Why Programmatic Native Advertising is More Than Just a Trend](https://blog.storygize.com/why-programmatic-native-advertising-is-more-than-just-a-trend) August 9, 2016 | by [Hana-Lee Sedgwick](https://blog.storygize.com/author/hana-lee-sedgwick) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/imac_mockup.png)](https://blog.storygize.com/why-programmatic-native-advertising-is-more-than-just-a-trend) We live in a world where everyone and everything does more and more online. It makes sense, then, today’s world of digital advertising is constantly evolving; marketing trends change just as fast as the way consumers engage with digital information changes. Despite ever-evolving trends, one tactic has generated the most hype in the digital space as of late: programmatic advertising. [Read More](https://blog.storygize.com/why-programmatic-native-advertising-is-more-than-just-a-trend) 0 Comments [Click here to read/write comments](https://blog.storygize.com/why-programmatic-native-advertising-is-more-than-just-a-trend#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Tracking & Metrics](https://blog.storygize.com/topic/tracking-metrics) ## [What You Need to Know About Native Ad Campaign Metrics](https://blog.storygize.com/what-you-need-to-know-about-native-ad-campaign-metrics) August 5, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/storgize_machinelearning.png)](https://blog.storygize.com/what-you-need-to-know-about-native-ad-campaign-metrics) Publishers and other websites often provide advertisers with a list of metrics by which to judge a native ad’s performance. While helpful, a brand should create its own metrics. Why? Native advertising typically relies on much subtler metrics to prove success than traditional banner ads (as most native ad campaigns seek to understand user attention and time spent with content versus driving immediate conversions). [Read More](https://blog.storygize.com/what-you-need-to-know-about-native-ad-campaign-metrics) 0 Comments [Click here to read/write comments](https://blog.storygize.com/what-you-need-to-know-about-native-ad-campaign-metrics#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Tracking & Metrics](https://blog.storygize.com/topic/tracking-metrics) ## [6 Steps of Native Ad Story Sequencing](https://blog.storygize.com/six-steps-of-native-ad-story-sequencing) July 28, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/Storygize_Six_Steps_of_Story_Sequencing.jpg)](https://blog.storygize.com/six-steps-of-native-ad-story-sequencing) Regardless of [what format a content asset takes](https://blog.storygize.com/blog/native-ad-landing-page-content-strategy) (e.g., a blog post, a bylined article, a guide, a white paper, etc.), the actual words, visuals, and other elements constitute the collective message that will be delivered to a target audience. So, it’s important for a brand to prudently craft its messages. This generally takes the form of aligning content production with each buyer’s journey. This is the exact process marketers take when building out lead nurturing or email drip campaigns. Brands that use marketing automation tools in a robust way should have this done already. If not, appropriate research of the audience, analytics, competitors, media, and trends can help align content to the buyer’s journey. [Read More](https://blog.storygize.com/six-steps-of-native-ad-story-sequencing) 0 Comments [Click here to read/write comments](https://blog.storygize.com/six-steps-of-native-ad-story-sequencing#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Consumer Journey](https://blog.storygize.com/topic/consumer-journey), [Story Sequencing](https://blog.storygize.com/topic/story-sequencing), [Best Practices](https://blog.storygize.com/topic/best-practices) ## [The Value and Benefits of Native Advertising \[Infographic\]](https://blog.storygize.com/value-and-benefits-of-native-advertising-infographic) July 26, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/Value_and_Benefits_of_Native_Advertising_infographic.jpg)](https://blog.storygize.com/value-and-benefits-of-native-advertising-infographic) Believe it or not, native advertising has been around for over 100 years. It has existed in magazines and newspapers, on radio and television, and today, it has become a major distribution channel for many digital media buyers and content marketers, alike. Media buyers are finding it to be a fruitful alternative to display advertising. Unlike native advertising, display advertising is only a few decades old. However, its effectiveness at [driving clicks and engagement](https://blog.storygize.com/blog/quality-metrics-how-to-determine-value-native-ad-campaign) has been steadily declining in the last decade. According to Solve Media, a person is more likely to survive a plane crash than click on a banner ad. [Read More](https://blog.storygize.com/value-and-benefits-of-native-advertising-infographic) 0 Comments [Click here to read/write comments](https://blog.storygize.com/value-and-benefits-of-native-advertising-infographic#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising) ## [What is Programmatic Native Advertising?](https://blog.storygize.com/what-is-programmatic-native-advertising) July 25, 2016 | by [Cassidy "Cattie" Yost](https://blog.storygize.com/author/cassidy-cattie-yost) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/programmatic_native_illustration.png)](https://blog.storygize.com/what-is-programmatic-native-advertising) For those familiar with the terms “programmatic” and “native,” the concept of “programmatic native” probably sounds counterintuitive at first. After all, the success of native advertising relies on its ability to mirror exactly the form and function of its host publisher, while [programmatic refers to automated buying and selling of digital ads](http://www.huffingtonpost.com/advertising-week/native-leads-the-way_b_10771306.html) However, the merging of automation and customization is achievable, and the benefits of doing so can be huge. Programmatic native advertising applies real-time data to individual ads, ensuring that they are placed on relevant and appropriate sites that will enhance the consumer’s experience. [Read More](https://blog.storygize.com/what-is-programmatic-native-advertising) 0 Comments [Click here to read/write comments](https://blog.storygize.com/what-is-programmatic-native-advertising#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Programmatic](https://blog.storygize.com/topic/programmatic) ## [4 Mistakes Marketers Commit with Native Advertising](https://blog.storygize.com/4-mistakes-marketers-commit-with-native-advertising) July 21, 2016 | by [Tara Stephenson](https://blog.storygize.com/author/tara-stephenson) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/mistakes_guyhand.jpg)](https://blog.storygize.com/4-mistakes-marketers-commit-with-native-advertising) [Programmatic native](https://blog.storygize.com/programmatic-native-and-the-future-of-automated-buying-thalamus-interview) advertising supports content marketing. That means, in order to use in-feed native ads to promote a brand or product, a brand must have a solid content and distribution strategy. We’ve observed mistakes some marketers commit seemingly stemming from a misunderstanding of [how in-feed native works](https://blog.storygize.com/blog/five-elements-of-a-successful-native-ad-campaign).  The good news is, they're fixable! But first let's acknowledge what goes wrong. Four major mistakes as follows: [Read More](https://blog.storygize.com/4-mistakes-marketers-commit-with-native-advertising) 0 Comments [Click here to read/write comments](https://blog.storygize.com/4-mistakes-marketers-commit-with-native-advertising#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Best Practices](https://blog.storygize.com/topic/best-practices), [Content Marketing](https://blog.storygize.com/topic/content-marketing) ## [Quality Metrics: How to Determine the Value of Your Native Ad Campaign](https://blog.storygize.com/blog/quality-metrics-how-to-determine-value-native-ad-campaign) July 12, 2016 | by [Hana-Lee Sedgwick](https://blog.storygize.com/author/hana-lee-sedgwick) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/native_advertising_quality-metrics.jpeg)](https://blog.storygize.com/blog/quality-metrics-how-to-determine-value-native-ad-campaign) We’ve mentioned it before, but we’ll say it again. [Native Advertising kicks butt](http://www.sharethrough.com/resources/in-feed-ads-vs-banner-ads/) in today’s ever-changing world of online advertising. It’s a tactful way to deliver valuable content—your brand story—to prospective customers, leading to impactful impressions and brand lift. Advertising that’s beneficial to both the consumer and brand? Yeah, that’s pretty powerful. Of course, sponsored content doesn’t automatically guarantee engagement. Creating relevant, meaningful content is only part of the equation. You also need to take a strategic approach by using quality metrics to inform and ultimately define the success of your Native Ad campaign. [Read More](https://blog.storygize.com/blog/quality-metrics-how-to-determine-value-native-ad-campaign) 0 Comments [Click here to read/write comments](https://blog.storygize.com/blog/quality-metrics-how-to-determine-value-native-ad-campaign#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Tracking & Metrics](https://blog.storygize.com/topic/tracking-metrics), [Best Practices](https://blog.storygize.com/topic/best-practices) ## [The Five Elements of a Successful Native Ad Campaign](https://blog.storygize.com/blog/five-elements-of-a-successful-native-ad-campaign) July 5, 2016 | by [Hana-Lee Sedgwick](https://blog.storygize.com/author/hana-lee-sedgwick) - [Tweet](https://twitter.com/share) [![](https://blog.storygize.com/hubfs/5-elements.png)](https://blog.storygize.com/blog/five-elements-of-a-successful-native-ad-campaign) Just as five feng shui elements can help you to balance your environment, five native ad elements can help you to place your campaign on the road to success. Native Advertising provides an opportunity to reach, engage and build a relationship with prospects in ways traditional ads simply can’t. Although the nature of native ads is to seamlessly blend in and appear native to the page—hence the name—the goal is to encourage consumer interaction in a less invasive, more impactful way that benefits both the consumer and brand. [Read More](https://blog.storygize.com/blog/five-elements-of-a-successful-native-ad-campaign) 0 Comments [Click here to read/write comments](https://blog.storygize.com/blog/five-elements-of-a-successful-native-ad-campaign#comments-listing) Topics: [Native Advertising](https://blog.storygize.com/topic/native-advertising), [Best Practices](https://blog.storygize.com/topic/best-practices) [Previous](https://blog.storygize.com/page/1) [All posts](https://blog.storygize.com/all) [Next](https://blog.storygize.com/page/3) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Native Advertising (27)](https://blog.storygize.com/topic/native-advertising) - [Best Practices (9)](https://blog.storygize.com/topic/best-practices) - [Content Strategy (8)](https://blog.storygize.com/topic/content-strategy) - [Content Marketing (5)](https://blog.storygize.com/topic/content-marketing) - [Customer Experience (5)](https://blog.storygize.com/topic/customer-experience) - [Programmatic (5)](https://blog.storygize.com/topic/programmatic) - [Tracking & Metrics (3)](https://blog.storygize.com/topic/tracking-metrics) - [Campaign Strategy (2)](https://blog.storygize.com/topic/campaign-strategy) - [Consumer Journey (2)](https://blog.storygize.com/topic/consumer-journey) - [Case Study (1)](https://blog.storygize.com/topic/case-study) - [Content Promotion (1)](https://blog.storygize.com/topic/content-promotion) - [Native Ads (1)](https://blog.storygize.com/topic/native-ads) - [Story Sequencing (1)](https://blog.storygize.com/topic/story-sequencing) see all #### Storygize - [Service Approach](http://storygize.com/service-approach/) - [Documentation](http://storygize.com/documentation/) - [Terms and Conditions](http://storygize.com/terms-conditions/) - [Privacy Policy](http://storygize.com/privacy-policy/) - [Drive Awareness](http://storygize.com/awareness/) - [Drive Conversion](http://storygize.com/conversion/) - [Login](http://storygize.com/login/) ####  Find Us 1525 Rancho Conejo Blvd. Suite #204 Newbury Park, CA 91320 2173 Ortega Hill Road Summerland, CA 93067 Mail 1187 Coast Village Rd. 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